In the coming years, the watch retail experience will evolve toward a more personalized, seamless, and tech-savvy environment. The fusion of physical and digital worlds—coupled with advancements in blockchain, AI, and sustainability—will make buying a watch more than just a transactional experience. It will become an immersive journey where the customer feels empowered to design, customize, and purchase a product that aligns with their lifestyle and values, all while benefiting from unparalleled convenience and service.

Discussion on the existing watch business models

1. Old school Multi brands retail store (burcherer)寶齊萊 台灣就是 (KingSign 金生儀, 寶島鐘錶）Whole sales Model
2. Single Brand Boutique Model (Audemars Piguet, GS, VC)
3. Online model with Showroom by appointment (Horage)
4. Online model time limited or production limited sale
5. 鐘錶集團 Watch Group Multi Brands (TimeVallee) Richemont 歷峰集團
6. Distributor Model 代理商 （Nomos, Swiss Prime Brands, Maison Swiss Prestige 葳鑠時計光廊 )
7. Showroom only (AP house)

Discussion on how the Origin story of how these business models comes up

• Pros and Cons of these models

Discussion on the future of the Watch purchase experience

Scenario 1. Going to Rolex but being waitlisted

Scenario 2. Going to AP house also being waitlisted

Scenario 3. Going to Lange wanting to buy a Datograph by Lange say you must buy a Lange 1 or Saxonia as a starter

Scenario 4. Going to a Multi-brand store to buy watch for both Dad(rolex) and Mom(cartier)

Scenario 5. Saw something on social media or GTG with limited production or limited time purchase window (Kurono Tokyo)

先回顧 夢幻選秀 https://www.biaoist.com/ep42/ 跟贏家

先問大神們2024 年度最常戴的文錶跟運動錶 （一人選2只）

2024 年度手錶每個人選三只，最後會討論刪掉哪兩只剛好就變成年度top 10
2024 新錶參考資料（不限其中）（https://horoguides.com/tw/2024_new_watches， https://www.hodinkee.com/packages/all-the-new-watches-of-2024)

2024 年也是AI 年 我們順便問問 AI 微軟CoPilot 年度10大腕錶

1. Rolex Submariner
2. Omega Seamaster
3. Patek Philippe Nautilus
4. Audemars Piguet Royal Oak
5. Breitling Navitimer
6. Tag Heuer Monaco
7. Hublot Big Bang
8. Cartier Tank
9. IWC Pilot’s Watch
10. Panerai Luminor